The Brookline team was proud to work with our long-standing client, Enform – the training, certification and health and safety services arm of the upstream petroleum industry – on the second installment of an Alberta-wide multi-media campaign encouraging drivers in the petroleum industry to Choose to Drive Safe.

Based on province-wide research obtained from evaluating the 2006/2007 campaign, Brookline worked with Enform to tailor the new campaign and focus directly on a new target audience – petroleum industry drivers.

From creative concept to media launch to the powerful new commercial, Brookline facilitated all elements of the campaign, and even leveraged Facebook as a new social medium to reach the target audience and increase awareness.

Visit www.enform.ca/1012 to learn more about both Choose to Drive Safe campaigns, as well as view the TV commercial or listen to the radio advertisement.