Once again, Brookline Public Relations sported our Canadian Breast Cancer Foundation (CBCF) committee shirts at this year’s Survivors Parade on Tuesday, September 9 at Bankers Hall.

For the fourth year in a row, Brookline supported the CBCF with in-kind media relations and waved our pink pompoms high in the air to honor more than 200 female and male breast cancer survivors.

The survivors came down the escalators in years of survivorship and gathered for an emotional program, emceed by CTV’s Vickie Chase, with speeches from CIBC, the CBCF, a Run Director and a two time breast cancer survivor. The event finished off with survivors parading down Stephen Avenue raising awareness and celebrating their personal victories.

The Survivors Parade marked its fifth anniversary and kicked off Think Pink Week and the 17^th annual Canadian Breast Cancer Foundation CIBC Run for the Cure on October 5^th at Southcentre Mall.

Photo courtesy of Sun Media

Brookline PR kicked off its fourth consecutive year with pro bono client the Canadian Breast Cancer Foundation CIBC Run for the Cure with Southcentre Mall’s annual Calgary Stampede Breakfast on Wednesday, July 9. The Brookline team coordinated media interviews and assisted volunteers with handing out information and CBCF merchandise, including popular temporary ribbon tattoos and stickers for the children.

Breakfast-goers were treated to sunny weather, a delicious breakfast featuring “PINK” pancakes (back by popular demand), live entertainment, and a pony decorated in pink for people to take photos with. New this year was a pink shrink wrapped truck courtesy of Cool Cars Cruising 4 Cancer.

The Canadian Breast Cancer Foundation CIBC Run for the Cure is Canada’s largest single-day fundraising event dedicated to funding breast cancer research, education and awareness. In 2007, participants from across the country helped to raise more than $27 million for the cause and over $1.8 million in Calgary along. By increasing awareness, at events like the pancake breakfast, volunteers hope to make the 2008 CIBC Run for the Cure on Sunday, October 5, the most successful Run ever.

The Brookline Team was pleased to return, for the third year, as the official public relations firm for the 2007 Canadian Breast Cancer Foundation Survivor’s Parade and CIBC Run for the Cure. It was an honour to support this honorable cause and be part of two outstanding events.

The Survivor’s Parade celebrated its fourth anniversary this year and featured close to 200 breast cancer survivors. The Parade welcomed back Honorary Chairperson Catriona Le May Doan and Emcee Vickie Chase of CTV Calgary.

On Run day, Brookline was there as over 10,000 Calgarians created a sea of pink and helped raise over $1.7 million dollars for breast cancer research, education and awareness programs. It was an inspiration to see the community come together and support Canada’s largest volunteer-based, single-day fundraising event for breast cancer. To top off a perfect day, Canadian singer/songwriter Beverley Mahood flew in from Toronto to perform!!