For the third year in a row, Brookline was pleased to manage media relations for The Oil Sands Trade Show and Conference, in Edmonton, AB.  Considered the largest and most significant oil sands event in the world, the show lived up to its reputation with a focused exhibition and newly expanded Athabasca Oil Sands Conference. The theme of the Conference was Optimal Outcomes: Changing the Face of the Oil Sands through Innovation and Collaboration and brought together several industry heavy weights for a Roundtable Discussion: Changing Perceptions of the Oil Sands in the International Market.

Other show highlights included the Environmental Pavilion, featuring the latest in green technologies; the Fort McMurray Mine Site Tour, and the Heavy Oil 101 course.

Brookline was asked to return for the second year in a row as the public relations agency of record for the world’s largest oil and gas event. Global Petroleum Show (GPS) 2008 took place at the Calgary Stampede grounds and broke the 2006 attendance record with nearly 62,000 registered attendees, making it the most attended GPS in the show’s forty year history. On top of record breaking attendance, Brookline coordinated over 50 media interviews with show organizers.

GPS 2008 raised the bar with ten new features, including The Global Petroleum Conference, moderated by Peter Mansbridge, Canadian Broadcasting Corporation’s acclaimed news anchor, Siemens Exiderdome, Global Petroleum Career Exposition, Global Petroleum Show Charity Golf Tournament, in support of the Werklund Foundation, and The Global Petroleum Show Professional Bull Riders Invitational. With over 2,000 exhibiting companies and nearly 62,000 registered attendees from 97 countries, GPS is one of the most significant petroleum events in the world.