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2009radiopark music room celebrates Grand OpeningDec 19, 2009radiopark music room (radiopark), Calgary's newest live music venue, held its Grand Opening party on Saturday, December 19th, to the delight of diverse music lovers from across the city.
ROCK-IT! Scientists, one of the hottest DJ teams out of the US, were the feature act, along with DJ Phatty and DJ TCOB. Brookline, who helped to support radiopark's launch efforts, was also on-site to celebrate the opening bash.
radiopark offers a variety of music genres from live, local bands and alternative rock, to world-class visiting DJs. Dubbed "Calgary's music playground," radiopark has quickly attracted music lovers from across the city. 
Parking Made Easy at the Calgary International Airport (YYC)Dec 16, 2009Last week Brookline was thrilled to coordinate the media relations for the Grand Opening of the Calgary International Airport's new parkade. The parkade was officially opened when Bob Schmitt, Senior Vice President Planning and Engineering, YYC, and Gord Lowe, Deputy Mayor, cruised through the gates in a YYC Ford hybrid SUV. After nearly two years of construction, the new parkade will provide an additional 1,930 covered stalls, just in time for holiday travellers.
The event was the final phase of YYC's Parking Made Easy initiative, developed by Brookline. Parking Made Easy launched in November with a kick-off announcement of Express Pay, a new automated pay-to-park system. The initiative also included an integrated advertising campaign. 
Hyatt scores Touchdown for Grey Cup fun!Nov 29, 2009Hyatt Regency Calgary celebrated the 2009 Grey Cup Festival in style. Brookline managed media relations for the hotel, including four stations broadcasting live for several days leading up to the big game. The hotel's football-inspired festivities included a Grey Cup festival tent complete with four plasma TVs, bar and a delectable menu of half-time meals and snacks. Chefs from the hotel's own Thomsons Restaurant and Sandstone Lounge cooked up football favourites on Breakfast Television Calgary (BTV) that were enjoyed by CFL veterans Reggie Holmes, Herm Harrison and Damon Allen. Also on BTV, estheticians from Hyatt Regency Calgary's Stillwater Spa treated football fans, military guests and Stamps alumni to a relaxing manicure. Some of the special spa guests even wore blue and green nail polish in honour of the Saskatchewan Roughriders and the Montreal Alouttes! Hyatt Regency Calgary also participated in a long-standing Stampeders Grey Cup tradition when staff and guests welcomed a four-legged friend - Tuffy the horse. Tuffy visited the Hyatt's hotel lobby, creating picture-perfect photo ops for guests and media. 
Putting on the Bliss!Oct 5, 2009October 5, 2009 marked a star-studded day for Calgary as The Business of Bliss made its debut and you bet that the Brookline team was there to master the media relations behind this full-day inspirational speakers' series. Included in this Fab-U-Bliss event was none other than Sex and the City Author Candace Bushnell; Oprah regular guest and organizational guru Peter Walsh; powerful author, speaker and writer Danielle LaPorte; Ben Barry of the Ben Barry Modeling agency; Martha Beck New York Times best-selling author and columnist for O; and many more! Highlights from the day included: three exclusive VIP events; an exciting Pitchfest where five finalists presented their big business idea to a panel of celebrity judges for a chance at a $30,000 Business Booster Prize Package - congratulations to the Pitchfest winner Jane Walter, president of organicKidz; a fashion show and a style lounge filled with glitz and glamour! Favourite quote from the day: "Wake up every morning and ask yourself 'what is the most Blissful thing I can do today?' then do it" - Martha Beck. 
2009 Canadian Breast Cancer Foundation CIBC Run for the CureOct 4, 2009It was the fifth year for Brookline Public Relations managing the media relations for the Canadian Breast Cancer Foundation CIBC Run for the Cure, which raised more than $1.24 million dollars in Calgary for breast cancer education, awareness and research. On a snowy Sunday, October 4th the 18th annual Run saw more than 8,000 participants brave the blizzard and run or walk one or five kilometers in support of breast cancer. The power of survivorship pink shone through the powdery white flakes with bright costumes, smiles and various sponsors, volunteers and supporters spreading joy for the grand occasion. The Heebee-jeebees, a local quartet, were back bundled up with cheer and pink gear to entertain everyone's hearts with catchy tunes and hilarious commentary. The Ad-Hoc band played some recognizable beats which warmed up participants before and after the event. Catriona Le May Doan, two-time Olympic Gold Medalist and Honorary Chairperson, offered up inspiration and led the run for the fifth time. Brookline was honoured to be included in the organization of such a widely recognized and accomplished event. 
Support Our Troops Gala 2009Sep 26, 2009Brookline is proud to have been a part of the Support our Troops Gala for the second year in a row. The gala, held September 26th at the Northlands centre in Edmonton, benefitted various causes such as the Military Families Fund, Hospital Comforts Fund, and the Soldier On Program.
Guests included dignitaries such as Premier Ed Stelmach, Edmonton Mayor Stephen Mandel and Chief of Defense Staff, General Walt Naynczyk.
The Juno award winning band, Blue Rodeo, was certainly one of the highlights of the evening, along with the hilarious commentary provided by Jessica Holmes, Royal Canadian Air Farce comedian. Lucky winners of the Live Auction went home with great prizes, including WestJet vouchers and a motivational speaking session with retired General Rick Hillier. The funds raised at the 2009 Support our Troops Gala will benefit military families across Canada faced with unforeseen and often immediate needs. For more information on the aforementioned charities please visit www.cfpsa.com.
Oil Sands Trade Show and Conference Draws Qualified CrowdSep 23, 2009For the third year in a row, Brookline was pleased to manage media relations for The Oil Sands Trade Show and Conference, in Edmonton, AB. Considered the largest and most significant oil sands event in the world, the show lived up to its reputation with a focused exhibition and newly expanded Athabasca Oil Sands Conference. The theme of the Conference was Optimal Outcomes: Changing the Face of the Oil Sands through Innovation and Collaboration and brought together several industry heavy weights for a Roundtable Discussion: Changing Perceptions of the Oil Sands in the International Market. Other show highlights included the Environmental Pavilion, featuring the latest in green technologies; the Fort McMurray Mine Site Tour, and the Heavy Oil 101 course.The Great Canadian Head ShaveSep 11, 2009Brookline couldn't have been prouder of Deanna Vigeant who participated in the Great Canadian Head Shave on September 11, 2009 in support of the Terry Fox Foundation. Deanna recently lost her father to cancer, and prior to the event, she put her PR skills to good use as she and her sister Amanda Vigeant, of Caliber Planning, raised more than $7,000 to donate through several fundraising means. 
2009 Loops for the Troops RunJun 21, 2009Brookline was proud to volunteer our time and services to this year's Loops for the Troops run at North Glenmore Park on Father's Day. The run was established by Michael Hornburg, father of Corporal Nathan Hornburg from The King's Own Calgary Regiment, who was born on Father's Day and was killed in combat on September 24, 2007. The run not only honoured Corporal Hornburg but remembered all the fallen members of the Canadian Forces. Nearly 2,000 Calgarians showed their support by participating in either the 5 or 10K run or by walking the Military Mile. Approximately 100 soldiers also took part in a similar Loops for the Troops run at the Kandahar Airfield in Afghanistan. BROOKLINE PUBLIC RELATIONS RECEIVES NATIONAL AWARD OF EXCELLENCE FOR SOCIAL MEDIAJun 15, 2009"Brookline was honoured with a Silver Award of Excellence in the Social Media Category at the Canadian Public Relations Society (CPRS) 2009 conference. The agency was acknowledged for the innovative "Young & Free" campaign for Servus Credit Union. To find out all the details, check out our press release below." Prestigious Canadian Public Relations Society Awards Salute Leaders in the Public Relations Industry CALGARY, ALBERTA —June 15, 2009 - Brookline Public Relations is pleased to announce that it was honoured with a Silver Award of Excellence in the Social Media Category at the Canadian Public Relations Society (CPRS) 2009 conference in Vancouver on June 9th. Brookline was recognized for the extremely successful "Young & Free" campaign for Servus Credit Union that applied various methods of social media to engage youth between the ages of 17 and 25. The CPRS Awards acknowledge outstanding performance and service by members of the society and showcases the talent within the industry. This particular award was based on effectively communicating a campaign by means of social media and overall results. "Social media is more than a trend, it's an effective, prevailing form of communications that public relations professionals must understand and embrace," said Shauna MacDonald, principal and founder of Brookline Public Relations. "Brookline is known for its fresh and creative approach and we are privileged to be recognized as such with this award." The award-winning Young & Free campaign was lead by senior account executive, Rebecca Eras, and supported by assistant account specialist, Deanna Vigeant. In October 2007, Servus Credit Union looked to Brookline for a way to connect with young people as a result of a decline in their youth membership. Brookline worked closely with Larissa Walkiw, the web-savvy self-proclaimed "spokester," to establish a presence on YouTube, Twitter, Flickr and Facebook. The campaign received national recognition and Brookline generated weekly media hits in social media spheres, as well as traditional and industry media. As a result, the website saw 95,021 site visits, 1,381 blog comments, 128,014 YouTube video views and a 30 per cent increase in youth members. In summer 2008, the initiative took home one of the most prominent social media awards in North America, a Forrester Research Groundswell Award. "I always say one of the most rewarding things at Brookline is seeing employees grow and succeed, I am very proud of our team for achieving such success with this campaign," said MacDonald. "They deserve to be rewarded for the tireless effort they put forth on this account and I am confident Brookline will be honoured again in the future." Today, youngfreealberta.com receives approximately 300 hits a day and Young & Free is still thriving as Servus signed on its second spokesperson, Myles Peterman, in fall 2008. Glinda Girls Kick Off Business of Bliss Event with 'Bliss in the City'Jun 3, 2009From sexy sling-backs to flirty flip-flops, Glinda Girls™ presented 'Bliss in the City: Change Your Shoes, Change Her Life,' the ultimate shoe therapy event that took place at Wild Ginger on Wednesday, June 3, 2009. Attendees were treated to an evening shoe fashion show, a complimentary 'Bliss-tini' cocktail, pampering foot stations and more! Over 320 new and gently-used business shoes were donated by attendees for Calgary's Walk-In Closet.
As the agency of record, Brookline Public Relations facilitated media relations at Bliss in the City. The event was dedicated to the upcoming Business of Bliss event, being held in Calgary on Monday, October 5, 2009. This highly-anticipated inspirational speaker series will present internationally acclaimed celebrities featuring Candace Bushnell (author of Sex and the City and Lipstick Jungle), Martha Beck, Moreah Ragusa, Ben Barry, Peter Walsh and celebrity Glinda Girl judges. Follow the Business of Bliss group page on Facebook for more details! 
BROOKLINE PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR 'THE BUSINESS OF BLISS' EVENTMay 7, 2009(Calgary, Canada, May 7, 2009) Glinda Girls Inc., a Calgary-based event producer and e-boutique of beauty and lifestyle brands, has chosen Brookline Public Relations, Inc. ('Brookline') as the agency of record for its first-ever, highly-anticipated The Business of Bliss event taking place October 5, 2009 in Calgary. Held at the TELUS Convention Centre, The Business of Bliss is a full-day event featuring internationally acclaimed speakers such as Candace Bushnell, author of Sex and the City, Trading Up, Lipstick Jungle and One Fifth Avenue; Martha Beck, New York Times best-selling author and columnist for O, The Oprah Magazine; Brilliance Specialist and psychotherapist Moreah Ragusa; and Peter Walsh, organizational guru from TLC's Clean Sweep and New York Times best-selling author of How to Organize Just About Everything and Does This Clutter Make My Butt Look Fat. Walsh is also a regular guest on the Oprah show and can be heard weekly on The Peter Walsh Show on the Oprah & Friends XM radio network. "We are incredibly honoured to be The Business of Bliss's public relations agency of record," said Shauna MacDonald, Brookline's Principal and Founder. "This event brings together some of today's most inspiring speakers, and provides women a unique forum to connect and learn from each other. We are looking forward to hearing from world-renowned speakers and working with the strong entrepreneurial women behind the Glinda Girls in bringing this event to fruition." Designed to inspire women to discover their purpose, live their passion and create a life they love, The Business of Bliss will also be looking for a new Glinda Girl with a 'Pitchfest,' a competitive pitch session where five female finalists present their big idea to a panel of judges. The winner will walk away with a $25,000 Business Booster Prize Package that includes a public relations strategy session with Brookline to help the budding entrepreneur analyze and establish a solid market presence. "We are excited to have Brookline Public Relations as our agency of record," said Kari Dunlop, event producer and President and CEO of Glinda Girls Inc. "We chose Brookline because of its longstanding history in supporting women's causes as well as the company's winning approach of combining fresh, creative, solid and professional campaigns. We believe both our organizations are strongly aligned, and we look forward to the great work that Brookline is known for in the industry." The Business of Bliss also features a series of VIP events on October 5, including: The Morning with Martha (a VIP continental breakfast); a VIP Glinda Girls awards luncheon; and the Fab-U- Bliss After Party with special guests. For tickets and additional information, please call toll free 1-866-944-0455 or visit www.GlindaGirls.com. -30- About Brookline Public Relations, Inc. About The Business of Bliss About Glinda Girls Inc.
Media Contact: World Renowned Dancer Visits Young Canadians School of Performing ArtsApr 24, 2009The Calgary Stampede Foundation's Young Canadians School of Performing Arts was recently honored with a visit from internationally distinguished ballet dancer, Rex Harrington. Mr. Harrington was in Calgary to teach a master ballet class to the schools Senior dancers and to participate as a guest adjudicator at the schools second annual Ballet Adjudication.
The ballet program at the Young Canadians School of Performing Arts plays a significant role in developing students skills in all dance forms and maintaining the schools standard of excellence.
The Young Canadians School of Performing Arts is a year-round program that teaches aspiring performers voice, musical theatre, gymnastics and several disciplines of dance. 
Government of Canada Clean Energy FundingMar 24, 2009Today, at the Southern Alberta Institute of Technology ("SAIT"), Natural Resources Minister Lisa Raitt announced the selection of Enhance Energy by the Government of Canada to receive funding through the ecoEnergy Technology Initiative. Enhance Energy's proposal was chosen along with seven other companies pledging to develop clean energy technologies. Each of the selected projects will receive an investment between $3 million and $30 million, up to a combined total of $140 million. The funding for Enhance will be used for engineering and design of its carbon capture and storage and enhanced oil recovery project. 
The Young Canadians Present "Heartbeat"Mar 20, 2009For three fun-filled days in March, the University of Calgary was home to the Calgary Stampede Foundation's Young Canadians (YCs). The YC Spring Show, "Heartbeat" ran March 20 - 22 and Brookline had the pleasure of managing media relations for the event. Show highlights included a variety of high-energy lyrical pieces and dance numbers from hip-hop to ballet and jazz. In addition to a heart-stopping production, the Young Canadians paid tribute to the outgoing President and Chairman of the Calgary Stampede, George Brookman. The Young Canadians Spring Show is an annual event with proceeds used to help aspiring Calgarians study voice, musical theatre, gymnastics and dance at the Young Canadians School of Performing Arts. 
Triple Flip Celebrates First Birthday in SaskatoonMar 14, 2009Brookline's fashion retail client, Triple Flip, known for providing high-quality activewear for stylish pre-teen girls, celebrated its first birthday in Saskatoon on March 14, 2009. Both familiar friends and new customers alike came to Midtown Plaza to enter the Saskatchewan Flip Girl photo shoot draw, show off their Minky Dimples and take advantage of some great in-store deals. And of those out-of-towners who couldn't make it, 200 still sent their birthday wishes. A live remote radio station was on-hand to capture the action live throughout Saturday, and the Flip Girl photo shoot took place on Sunday. Overall, the birthday party rocked with hundreds of Triple Flip fans attending to show their flip love! Check out Triple Flip's blog at www.flipgirl.ca for more photos of the party.
The Next Brookliner!Mar 5, 2009When the Brookline team discovered one of their clients was expecting, a true Brookline-style welcome was in order. A Build-a-Bear was created for the newborn, which proudly bore a Brookline T-shirt. The team thought it would make for the perfect gift.
When newborn Jagger's parents handed him over the present, being too young to open it himself, his big sister Niya was asked to help. From the moment she laid her eyes on the Brookline bear, her parents knew it was game over for Jagger. Niya hasn't let go of the bear since. The bear accompanied the family to Montana, and even as Niya sleeps, she still keeps a tight grip.
The team may have just secured a future Brookliner. 
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