Testimonials
WestJet
“In the Airline Business - if a flight departs without a guest in the seat then that revenue is never recovered - the commodity spoils. At WestJet we manage our revenue and costs very closely due to the nature of the business and what I really appreciate about Brookline Public Relations is their ability to understand our situation. Their PR and Communication Strategies for WestJet are focused on the bottom line, 'understanding that every dollar we spend must generate a return on the investment for our shareholders' so the communication strategies need to be focused on results. We will only do business with companies that really understand this philosophy and work to our bottom line. Brookline understands this model and continues to deliver.”
Sean Durfy, Former CEO & President
UPS
“Brookline's expertise in recommending and liaising with event vendors was well co-ordinated prior to the event and flawlessly executed on the day of the event. As we are not based in Calgary, it was extremely helpful that they were our "eyes and ears' on the ground leading up to the event. They did an excellent job landing top tier media from key print, television and radio outlets. The resulting media coverage was strong and highlighted our company's growing presence in both the Calgary and Alberta markets. The professional, courteous and friendly manner of the Brookline staff was a welcome addition to our team.”
Mike Tierney, President
Hyatt Regency Calgary
“No matter what the project or challenge, Brookline consistently delivers strong results, because their team possesses professionalism, a flair for creativity, and strong relationships with the media. We are thrilled to have Brookline as Hyatt Regency Calgary's agency of record.”
Keith Butz, General Manager
AIberta Investment Management Corporation (AIMCo)
“When AIMCo required strategic communications several contacts referred us to Shauna MacDonald and Brookline Public Relations. We have found that they understand our industry and effectively manage our contact with the press. They are always accessible and are passionate about what they do. I would not hesitate to recommend their services. ”
Leo de Bever, CEO
The Globe and Mail
“Shauna is like a strong reporter, a person with a keen eye for a good story, rather than just peddling yet another put-me-to-sleep press release. It's this style that separates Brookline Public Relations from so many others in the PR business and helps Brookline forge strong connections with journalists.”
Dave Ebner
dmg world media
“Thanks once again to Brookline for another fabulous event that was well strategized and executed by your team. Always professional, always prepared with fresh and creative public relations ideas, and always a pleasure to work with. Dmg could not have generated as much publicity and press awareness on our own. Kudos to you all!”
Paula Arnold, Marketing Manager, Business Media North America
Calgary Airport Authority
“The Calgary Airport Authority is a fast-paced, energetic, and efficient organization, and what I appreciate about Brookline is that they share these attributes with us. They bring a strong focus to their work and accurately deliver results for us time and time again. We utilize a number of the services that Brookline offers, and no matter what we require, Brookline always understands what we need, when we need it. ”
Jody Moseley, Director, Corporate Communications and Marketing
Canadian Breast Cancer Foundation CIBC Run for the Cure
“Working with the team at Brookline Public Relations is always a pleasure. Brookline provides all the media relations for the Canadian Breast Cancer Foundation CIBC Run for the Cure and events leading up to it. They understand the needs of a not-for-profit organization and work tirelessly to ensure our message stays strong and true to our Foundation. Through their fresh and creative approach, we have consistently received excellent media coverage and exposure every year.”
Janet MorozClarke, Calgary Run Coordinator, Canadian Breast Cancer Foundation-Prairies/NWT Region
Calgary Stampede
“Brookline Public Relations has coordinated a number of events for the Calgary Stampede during my term as President. Personally I have been impressed with their organization, very smooth, attentive to details and always calm and cheerful. They are easy to work with no matter how intense the situation.”
George Brookman, Past President and Chairman of the Board
Servus Credit Union
“When Servus Credit Union became a province-wide organization operating in 62 communities across Alberta, we wanted to make sure we had trained media spokespeople in every region. We engaged Brookline Public Relations to conduct media training for a number of our executives and senior managers. They worked with us to customize training and to deliver on a schedule that suited our needs. Reviews from the participants were very positive and our people feel a lot more confident in their ability to deal with media interviews.”
Michael Dickinson, Director Corporate Communications
Wedge Networks
“The ability to deliver innovative technology and effectively communicate our values and thought leadership to the market make Wedge Networks the leader in the highest performance web security solution market. Brookline is a great partner in helping Wedge Networks crystallize and deliver its messages. Brookline has strong communication backgrounds in the highly competitive information technology and network communication security space. They were very quick to build a good understanding of our core values. This, plus the dedication and the ability to work agilely with our team, allows us to deliver consistent news releases and publications. They are an integral part of our team.”
Hongwen Zhang, CEO
Original Joe's/FranWorks
“When I realized we needed a public relations strategy I turned to Brookline. The team quickly identified our needs and developed a plan specifically tailored to our brands. They truly have a genuine and relentless passion to deliver meaningful results. Thanks to Brookline, PR is now an important and effective part of our marketing plan.”
Derek Doke, CEO, FranWorks Group of Companies & President of Original Joe's Restaurant Franchise
Fairway Divorce Solutions
“Fairway Divorce Solutions required a dynamic, fresh and creative public relations firm that could produce stellar results from the moment I said "go". Brookline Public Relations is that agency and continues to produce amazing results. From national television coverage to North American radio interviews, to coveted print articles, Brookline is a team of true professionals that always go the extra mile and believe in our vision.”
Karen Stewart, Founder, President and CEO
The Economist
“Brookline anticipates the journalistic quest of journalists and the publications they represent. And, thus is able to very effectively cater to their needs. This has given Brookline a cutting edge.”
Ashok Dutta, The Economist and formerly The Calgary Herald
Calgary Health Region
“My impression of the focus group work that Brookline did was that it was a fantastic use of our marketing dollars. It is quite literally the best money we have ever spent on marketing, and saved us from making an $80,000 mistake. I would absolutely recommend their services.”
Thomas McMillan, Manager, Strategic Communications & Outcome Evaluation
Tristone Capital
“Brookline PR planned and handled all corporate marketing and communications for our firm. This included executing a new website, corporate profile, launch event and external communications to the media throughout Canada and the U.S. and internally to our 700 employees. It was very important for us to communicate a timely and consistent message and Brookline did a great job at 'stick-handling' the complex assignment.”
George Gosbee, Former Chairman, President & CEO
Canadian Business Magazine
“Working with Shauna and Brookline is a pleasure. Besides sharing great ideas, her quick help on many stories continues to make my work much easier. Shauna is an invaluable PR person to have on your side.”
Michelle Magnan, Canadian Business Reporter
Vista Projects
“Vista Projects believes in investing in its people as a means to ensure client success. As a growing engineering company that believes in doing its best at whatever we do, we engaged Brookline Public Relations to help us use internal communications as a tool to produce stronger, more effective teams. As a result, we now understand and meet expectations from across the organization, thanks to better communication and feedback from our project teams. Brookline's expertise and results-driven approach has proved invaluable to our evolving company.”
Richard Campbell, Managing Principal
The City of Calgary
“I've had the pleasure of working closely with Shauna MacDonald and her team at Brookline Public Relations on development and initial implementation of a complex, horizontal-vertical strategic communications plan and the launch event for a major City of Calgary initiative. Throughout this high-profile, time-constrained process, I have been completely satisfied and impressed with the professionalism, creativity, presentation and detailed follow-through delivered by Brookline. I am more than pleased with Brookline and have no hesitation in recommending the company as strongly as possible to whomever is seeking similar services.”
Tony McCallum, Communications Leader, Transportation