Dakota Sandquist, Assistant Account Specialist
On the weekend of July 17, 2015, the Wings Over Springbank Airshow unveiled its inaugural show before a stunning Rocky Mountain backdrop.
The Airshow, which moved from its original location in Airdrie to the Springbank Airport this year, had more than 18,000 visitors from all over Alberta come out and enjoy performances from Canada’s top aviation talent. Brookline was hired to manage the public relations and media buying components for the show and explored options across print, radio and online in order to promote ticket sales for the show.
Brookline’s airshow adventure included a media day on Friday July 17, 2015, where local outlets were treated to personal interviews with pilots including the Canadian Armed Forces Snowbirds, Brent Handy from Redline Aerobatics and Super Dave Mathieson from Super Dave Airshows.
On Saturday, the Brookline team arrived at the Springbank Airport to find hundreds of Calgarians sampling delicious food truck offerings as they viewed classics like the B-17G bomber on the ground. As the day went on, social media was pulsating with photos and videos of aerobatic and CF-18 demonstrations, wowing viewers with impressive dips, flips and turns.
Media interaction throughout the weekend, in the weeks leading up to the show and at media day, included appearances on Breakfast Television, CTV News and Global News and coverage from Calgary Herald, Calgary Sun, 660 news, CBC, and more.
In the weeks leading up to the show, the Brookline team oversaw a wide array of activities that included drafting press releases and media advisories, organizing onsite support, interviews, media facilitation during the event and pro-bono graphic design of custom advertisements with our partner, Everbrave.
Brookline is pleased to have worked with this amazing show and we look forward to flying high with Wings Over Springbank in years to come!
-Dakota Sandquist is an Assistant Account Specialist with Brookline and has a background in the hospitality and non-profit sectors. Her expertise lies in, strategic communications, content creation and brand development.