Erica Morgan, Account Specialist
This November, long-standing Brookline client Jack Daniel’s announced the Canadian launch of the brand’s latest collaboration with the Sinatra Family, Jack Daniel’s Sinatra Century, to celebrate the 100th birthday of musical legend, Frank Sinatra. Just 100 barrels of the latest ultra-premium whiskey from Jack Daniel’s, were released globally in commemoration of Jack and Frank’s special friendship.
Media relations for the Canadian launch of Sinatra Century were managed by Brookline Public Relations, who also coordinated an exclusive media event introducing the Western Canadian market to this limited edition whiskey. Sinatra Century was specially crafted by Master Distiller, Jeff Arnett, and retails at approximately $799.99 per 1L. The event offered Calgary’s top media and key influencers insight into Jack and Frank’s special friendship and the distinct properties of the Sinatra Century whiskey selection. Guests also had the opportunity to sample the ever-popular Sinatra Select, as well as some of Jack Daniel’s other premium whiskey offerings.
As a result of Brookline’s management of the launch, the event saw attendance from 40 of Calgary’s most influential food, lifestyle and business media and bloggers. Ongoing coverage from a wide variety of print, broadcast and online outlets is now set to follow the announcement of the launch and the media event, detailing the centennial celebration of Sinatra, and the two signature whiskey distillations named after him: Jack Daniel’s Sinatra Select and Jack Daniel’s Sinatra Century.
We can’t think of a better way to head into the holiday season than with a little Jack in our stomachs to keep us warm, and a little Frank in our ears to get us dreaming of a white Christmas.
– Erica Morgan is an Account Specialist at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.