Brookline recently had the opportunity to provide support to Sheldon Kennedy on several exciting projects, including his appointment to the Order of Canada in December 2014.
Established in 1967, the Order of Canada honours Canadians who have demonstrated outstanding dedication and service to the community. Sheldon’s bravery and commitment to ending the cycle of child abuse has made him a leader in child advocacy worldwide.
Brookline’s media relations efforts helped draw local, national and international media attention to Sheldon. His appointment garnered close to 175 hits, with stories appearing in notable outlets such as the Globe and Mail, Calgary Herald, Toronto Star, Fox News, NBC and CBC.
Sheldon’s appointment to the Order of Canada has created a platform for conversations surrounding child abuse, while working to change the stigmatism associated with these issues.
Brookline was honoured to work alongside Sheldon, Respect Group and the Sheldon Kennedy Child Advocacy Centre in bringing attention to child abuse and mental health issues.
– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.