T&T Supermarket is back at it again, bringing the joy of food from coast to coast in Canada! From crispy chicken all the way to in-house mooncakes, there is no shortage of selections at T&T Supermarket, and the Brookline team was thrilled to once again provide support!
Following an incredible and successful 2023 working with T&T Supermarket on various campaigns, the Brookline team was set to dive in and support T&T Supermarkets with influencer relations again in 2024! The Papa Crispy Chicken ($12 for an entire rotisserie chicken, how could you pass up something like that!?) simply could not stay on the shelves from May to July and was joined in September by mooncakes, the Napoleon Portuguese Tart and Flat Croissant in honour of the Mid-Autumn Festival. Did we mention that these items were all made in-house at T&T Supermarkets?
Well, they were! This was just one of the hooks for influencers interested in taking part in this national campaign, supported by Brookline. The Brookline team managed all components of influencer relations, from research and coordination, all the way to the cultivation and collection of analytics.
Influencers from each of the four provinces in which T&T Supermarket operates, British Columbia, Alberta, Ontario and Quebec, were brought on board to highlight the seasonal offerings. By utilizing social media, with content ranging from Tik Toks to Instagram stories, the combined reach of influencer content for the Papa Crispy Chicken campaign was over 3 million impressions, while the Mid-Autumn Festival campaign in September was close to 450,000 impressions. By dipping a toe into each facet of the T&T Supermarket market and utilizing at least one influencer in each location, the partnership ensured awareness and highlighted the presence of the store and its many offerings across the country.
With authenticity and familiarity at the root of T&T Supermarket’s campaigns, it was important to the Brookline team to mirror these sentiments in the content developed. With that said, the focus of these influencer campaigns was to work with influencers who would showcase the entirety of the experience – from the purchase of items, all the way to the consumption and family time. By working with influencers with a passion for food, Brookline was able to effectively generate impressions in all four provinces amongst the spread of partnered influencers. This reach shares the importance and vibrance of T&T Supermarkets in Canada and the influence within the food scene that the company has. This year, Brookline and T&T Supermarket were able to celebrate, whether it was the Mid-Autumn Festival or simply the restock of Papa Crispy Chicken on the shelves!
Bret is an Account Coordinator at Brookline Public Relations, Inc. with in-depth experience working in the municipal government and non-profit sectors. An avid storyteller, Bret is keen to take a creative approach to tackle challenges and is always one to jump into the action.