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Fairmont Hot Springs Resort, located in British Columbia, is a family-favourite destination among audiences in Western Canada. As its agency of record, Brookline continuously generates awareness of extensive renovations made to the property, its amenities and programs, and supports the resort with crisis communications and issues management as required.
Through media and influencer relations, Brookline highlights the resort’s features and has shifted the common public perception that it is a family-only destination.
Through Brookline’s multilayered approach, Fairmont Hot Springs Resort is moving away from the impression that it’s ‘where you went years ago as a kid’ towards being seen instead as a full-service resort with year-round mountain experiences featuring new and updated amenities for families, couples, and groups alike.
