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Brookline has managed several campaigns with Mark’s, a leading Canadian casual and industrial apparel and footwear retailer with 385 stores operating across the country, supporting media and influencer relations campaigns across Canada to raise awareness for community investment initiatives, products, and brand repositioning.
Brookline’s efforts have included a community initiative in collaboration with Habitat for Humanity in Fort McMurray as well as a new store opening in North Vancouver. Mark’s also looked to Brookline to garner media coverage and provide logistics support for its annual nation-wide holiday campaign, as well as media and influencer support for an activation at Cadillac Fairview Toronto Eaton Centre.
Mark’s also launched a new brand position – Mark’s Well Worn – and held VIP events at pop-up shops in both Calgary and Halifax where Brookline was integral to event logistics and media relations for the events.
